About us

The heart of Praanam beats strongly from our encounter with Rajasthan, a place where the tradition of block printing enchanted our senses and awakened our creativity. It is here that we discovered a world made of techniques passed down from generation to generation, a universe where every piece tells a unique story of dedication and passion.

We work closely with local workshops, selecting fine fabrics and designing models in synergy with artisans. Every bag, every dress, every accessory is the result of a process that respects and values skills handed down over time. Each creation is a tribute to the manual art and culture of its maker, a homage to work done with heart and soul.

In a world where speed and mass production often sacrifice quality and humanity, we choose to slow down. Each piece of Praanam travels by land and sea to reach you, carrying a fragment of culture and a story of hardworking hands. We are committed to promoting a sustainable economy, supporting artisanal communities, and celebrating authenticity.

Praanam is not just a brand, it is a journey. It is the meeting of two worlds, ours and that of the artisans of Rajasthan. It is a bridge between tradition and modernity, an act of respect and love towards the art of making. Every Praanam product is unique, created with care and passion, destined for those who seek authenticity and the value of artisanal work.

Join us on this journey. Discover the beauty of ancient traditions and carry a piece of history with you. With Praanam, every purchase is a gesture of respect and gratitude towards the hands that have created something extraordinary.

With gratitude,

Silvia and Federico

Pranaam